The ultimate stop smoking challenge

Are you up to it?

What is the 28 Days Challenge?

In 28 days you can feel better, feel fitter and become a quitter.

Kicking the habit is single best thing you can do for your health. We don’t need to bore you with all the facts, we all know it’s bad for us. So instead of bombarding you with doom and gloom, we at 28 Days focus on benefits of giving up.

We know first hand just how addictive it is and that’s why we set up the challenge, to give people the chance to experience just how awesome life can be smokefree.

You’ll feel better, you’ll be fitter and you’ll want to become a lifetime quitter, we guarantee it!

Young guy in gym looking confident because he's on the 28 Days stop smoking challenge

Stop smoking for 28 days and you are FIVE TIMES more likely to quit for good.

How does it work?

We’ve been helping people stop smoking for ten years. In fact, we’re the best in the game! By signing up for the 28 Days Challenge you’ll get unrivalled support from our team every step of the way.

Sign up and have your first call with our team who'll get you ready and raring to go

Set your quit date and pick up your Nicotine Replacement Therapy medication

Receive our handbook and motivational daily emails to keep you on track

Our team are on hand with telephone support at all the crucial points of your quit

Join our online forum full of fellow 28 Days Challengers​

Complete the 28 Days Challenge and watch as your body and bank balance transform​

Is it for you?

Strong young woman on the 28 Days Stop Smoking Challenge

You want more spending
money in your account

Professional woman in London on the 28 Days Stop Smoking Challenge

You want to say au-revoir
to the cigarette stench. ​

Young guy enjoying a meal smoke-free

No more dipping out mid-meal
and missing all the banter

Young father giving up smoking with the 28 Days Challenge

New habits, new hobbies
and a new you!

Watch your skin and hair
become catwalk-worthy

Woman enjoying a healthy run after starting the 28 Days Challenge

Health benefits that
are off the chart!​

Grab your NRT

Using Nicotine Replacement Therapy doubles your chances of quitting for good. We’ve teamed up with Nationwide Pharmacies to make your quit as simple as possible and have products delivered to your door.

Our team are on hand to answer any questions you might have about the different options of NRT available so give us a call and take up the Challenge.

Contact us if you have any questions.

You’re up to it... Let's do this!​

Ready to take the challenge with us?

Leave your email address and we’ll get right back to you.

Your data is safe with us. 28 Days is a service run by Thrive Tribe, a GDPR compliant organisation. You can view our privacy policy here.


Call free

03301 244 648


ThriveTribe, 1st Floor Office, Kesslers Building, 11 Rick Roberts Way London E15 2NF